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"OH
WHAT A FEELING"
Toyota Motor Corporation it's an automobile manufacturer in Japan, based in Toyota, Aichi, provides financial services, and participates in other lines of business. It manufactures vehicles under the brand names Toyota, Scion and Lexus, and owns a majority stake in Daihatsu. The company's Toyota automobiles are well regarded for their longevity and reliability.
Toyota Motor Co. was established as an independent company in 1937. Although the founding family name is Toyoda , the company name was changed to:
Signify the separation of the founders' work life from home life;
Simplify the pronunciation, and
Give the company an auspicious beginning. Toyota is considered luckier than Toyoda in Japan, where eight is regarded as a lucky number, and eight is the number of strokes it takes to write Toyota in Katakana.
During the Pacific War the company was dedicated to truck production for the Imperial Army. Because of severe shortages in Japan, military trucks were kept as simple as possible. For example, the trucks had only one headlight on the center of the hood.
Fortunately for Toyota, the war ended shortly before a scheduled allied bombing run on the Toyota factories in Aichi.
Commercial passenger car production started in 1947 with the model SA. In 1950 a separate sales company Toyota Motor Sales Co. was established (which lasted until July 1982). In April 1956 the Toyopet dealer chain was established.
Today Toyota is one of the top car manufacturers with large market shares in both the US and Europe. It has a small car division, selling under the Daihatsu brand as well as a heavy vehicle division, selling under the Hino brand.
Toyota is Japan's biggest car company and the second largest in the world (the larger being General Motors). The company is immensely profitable, and its massive cash reserves dwarf those of many countries. Toyota's vehicles are generally highly regarded for their quality, proficient engineering, and value; but their designs are often viewed as visually bland and lacking the flair seen in cars from certain smaller manufacturers.
Toyota offers one of the largest ranges of vehicles of any manufacturer and amongst its more predictable high-volume models produces a number of exciting sports cars: the Celica, the MR2, and the Supra, the latter which was discontinued in 1998 for export and in 2002 in Japan altogether.
Lexus
Scion
Eiji Toyoda
List of Toyota engines.
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